Many new business founders mistakenly believe releasing a press release guarantees news coverage . While a well-crafted release can certainly prompt attention from reporters , it doesn't invariably result in extensive news publication . Obtaining actual media exposure requires proactive outreach and a newsworthy story that resonates with the viewer

Many emerging businesses experience a phase of quick expansion, and sometimes this necessitates difficult choices. Sadly, those who started the company find themselves in having to make uncomfortable reductions, like deferred compensation, lost stock options, or even brief income reductions. These choices are rarely talked about but are the essenti